Email marketing is one of the most effective ways to promote your products or services in the shortest period of time, no matter what industry you are in. Email campaigns became very important for multiple companies due to economic problems which had place some time ago. Free email marketing is crucial both for small and large businesses. But as any other type of marketing, there are its weak and strong sides.  Being used in a proper way, email marketing can boost level of customers’ credibility, sales, and online reputation. And, vice versa, being run carelessly, mass mailing campaigns can destroy any future relations with the customers. Let’s explore the main arguments “for” and “against” email marketing.

Pros:

- Mass mailing campaigns are cheaper than other types of advertising. It is possible to organize an email marketing campaign even if you are at rather low budget, or even out of money.

- If compared to other types of promotion, email marketing is considered to be risk-free. The main thing you have to do is to create an interesting template that will catch your customers’ attention.

- Tracking results of your advertising is essential.  Soon after you’ve sent your message to your clients, you’ll be able to observer how successful your attempts were: how many recipients opened, clicked, or unsubscribed from your newsletter.

- Email campaigns allow you to reach people from all over the world with one click. It may seem to be quite difficult with other types of marketing.

- Free email marketing allows building lasting and strong relationships with your customers, which go above just sales and orders.

- Timely reports will show what should be changed in context of your templates. You’ll be able to create future campaigns according likes and dislikes of your recipients

Cons:

- It may take time to find your target-audience and collect contacts for your opt-in list.

- Because of too much spam sent to mailboxes daily, it can be difficult to prove that your email is legitimate and worth reading. That is why it is extremely important to check your template with spam checkers and think over the subject line of your message. It should attract your recipient.

- There always exists a risk that your emails will not be delivered into recipients’ inbox.  High quality email marketing software will help you to resolve the problem.

- Sometimes it can be problematic – to create interesting and different newsletters for each campaign.

- Publication deadlines you face can be another problem you face during your email campaigns.

Free email marketing software will help you to start email marketing business. Mass mailings with a single click become possible with Bulk Mailer. Ready-to use templates, built-in SMTP server and Tracking option will make free email marketing easy to run. Long term relationships with your customers become possible!  

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